12/18/2023 0 Comments Marketing manager headline linkedinNaturally, eyes drift from your photo to your headline. But while one of the most important parts of creating a buyer-centric LinkedIn profile that is focused on building trust is by having a proper photo, what’s number two? Your headline! When looking at a heat map, the first thing people’s eyes go to are your LinkedIn photo. Whether you are trying to target B2B or B2C companies, non-profits or are looking for a job! We’ll also include real life examples from our own clients and friends to help to get your creative juices flowing when creating your new LinkedIn headline. Look no further! Here, we’ll provide a step-by-step approach to writing a good LinkedIn headline to help you attract more relevant LinkedIn connections and clients. Regardless of how many LinkedIn profile transformations we perform, we always receive remarkably similar questions when it comes to creating a LinkedIn profile headline: Sales leaders, sales reps, entrepreneurs and marketers still need help creating the perfect buyer-centric profile as a LinkedIn user. Why You Need Buyer Centric LinkedIn Headlines Using your job title as your LinkedIn headline is me-focused and everything about your profile should be buyer-focused. Your potential client doesn’t care that you’re an Account Executive. “Helping Entrepreneurs, Salespeople and the 1 Billion Knowledge Workers to be More #Productive!” tells people who we help and how we help them.įor example, by default, your LinkedIn headline might read: “Account Exec at XYZ Corp”. But as you can see by my example above, “CVO of Vengreso”, your title and headline might not be doing much to encourage people to engage with you. Not only that, but when you add a new title and company to your profile because of a promotion or new job, LinkedIn asks to make that your new headline by default. And that’s what goes, by default, into your LinkedIn headline. When you first sign up for LinkedIn, whether it’d be on LinkedIn Premium and Freemium, it asks for your title and the company you work for. Unfortunately, many sales reps using LinkedIn Sales Navigator miss this opportunity to get people to click on their profile. Your professional LinkedIn headline is an opportunity to grab the attention of your prospects and draw them in to view your profile.
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